A Fresh Collection by Fruit of the Loom

Basic information

Country
United States
Founded
2012
Category
Clothing

Overview

A Fresh Collection by Fruit of the Loom is a derivative collection for innerwear and juniors from FRUIT OF THE LOOM, a long-established American clothing manufacturer. Its parent company is Fruit of the Loom, founded in 1851 by Robert Knight and Benjamin Knight. A trademark for the collection was filed around 2012, and it offers seamless bras, shorts, bralettes, and other items in a wide range of sizes from XS to 3XL, while touting the use of recycled materials. The collection is sold through its official online store and mass retailers such as Target and Walmart.

Concept

Designed for the young and vibrant spirit!

Parent brands

  • FRUIT OF THE LOOM 1851

    A line derived from Fruit of the Loom as a women’s collection, offering bralettes, bras, and panties as coordinated sets under the name Fresh Collection. Officially, it centers on pairing bras with panties, with a range of specifications including seamless, pointelle, and front-closure styles. While Fit For Me focuses on size-specific designs, this line broadens its set offerings and variety of specifications.

    A derived line offering bras and panties as coordinated sets