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ACRONYM

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Country
Germany
Founded
1994 1990s
Category
Clothing Bags Accessories Textiles and material technology
Related brands
Clothing brands founded in the 1990s Clothing brands from Germany

Primary categories

Related categories

Overview

ACRONYM is a German technical-wear brand and design agency founded in Munich in 1994 by Michaela Sachenbacher and Errolson Hugh. The development of its eponymous brand gained momentum in the early 2000s, with a focus on high-performance outerwear and accessories. It officially pursues “the unification of style and technology” and has consulted for Nike ACG, Stone Island Shadow Project, and Arc'teryx Veilance, among others. Its designs focus on material development and functionality.

Concept

the unification of style and technology in apparel

ACRONYM characteristics

ACRONYM: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of ACRONYM

Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.
Streetwear
Elements of streetwear, skateboarding and hip-hop.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of ACRONYM relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromGermanyfounded in1994

Carhartt WIP Germany Founded in 1994 Clothing In common Clothingbrands fromGermanyfounded in1994

Brands from Germany founded in 1994

Glashuette Original Germany Founded in 1994 Watches In common Brands from Germany founded in 1994

Frequently asked questions about ACRONYM

Country of origin, founding year, categories and parent brands.

Related keywords

Features and values

Functional clothing

Related links

Brands from Germany Brands founded in 1994 Brands founded in the 1990s Brands from Germany founded in 1994 Brands from Germany founded in the 1990s Clothing brands Clothing brands from Germany Clothing brands founded in the 1990s