AHLUWALIA is a UK-based fashion brand launched in 2018 by designer Priya Ahluwalia. Drawing on her Indian and Nigerian roots and her background in London, the brand offers menswear and womenswear centered on upcycling, using vintage, deadstock, and surplus materials. Textile techniques and patchwork are signature elements, and the brand emphasizes responsible sourcing and production, cultural diversity, and social inclusion.
Concept
Ahluwalia represents the intersection between near and far, past and present.