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Alpha Tauri

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Country
Austria
Founded
2016 2010s
Category
Clothing Accessories Textiles and material technology
Related brands
Clothing brands founded in the 2010s Clothing brands from Austria

Primary categories

Related categories

Overview

Tagline

#FITSBODYANDMIND
AlphaTauri is a premium fashion brand established in 2016 in Salzburg, Austria, by Red Bull (founder: Dietrich Mateschitz). It offers menswear, womenswear, and accessories, developing products centered on material technologies such as Taurex and 3D Knit, as well as functionality. The brand’s mission is “Where style meets function,” and it has multiple lines, including signature collections, with an international presence.

Concept

We are combining what other brands are collaborating for: We are already owning and living the synergy of fashion, function, culture & sports.

Alpha Tauri characteristics

Alpha Tauri: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Alpha Tauri

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Alpha Tauri relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothing brands from Austria

Helmut Lang Eau de Parfum Austria Founded in 2000 Clothing In common Clothing brands from Austria
Helmut Lang Underwear Austria Founded in 1995 Clothing In common Clothing brands from Austria
Liska Austria Founded in 1948 Clothing In common Clothing brands from Austria
Liska by Thomas Kirchgrabner Austria Founded in 1948 Clothing In common Clothing brands from Austria

Brands from Austria founded in the 2010s

PUBLISHED BY Austria Founded in 2019 Bags In common Brands from Austria founded in the 2010s
Swarovski Created Diamonds Austria Founded in 2017 Accessories In common Brands from Austria founded in the 2010s
Swarovski Eyewear Austria Founded in 2011 Eyewear In common Brands from Austria founded in the 2010s
Swarovski Lighting Austria Founded in 2011 Lifestyle products In common Brands from Austria founded in the 2010s

Frequently asked questions about Alpha Tauri

Country of origin, founding year, categories and parent brands.

Related keywords

Features and values

Functional clothing

Wearers and lines

Menswear Womenswear

Related links

Brands from Austria Brands founded in 2016 Brands founded in the 2010s Brands from Austria founded in 2016 Brands from Austria founded in the 2010s Brands founded in 2015-2019 Clothing brands Clothing brands from Austria Clothing brands founded in the 2010s