Amapô

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Country: Brazil
Founded: 2004 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from Brazil

Overview

Tagline

If you're looking for chic, classic, timeless jeans with a perfect fit, you've come to the right place.

Amapô is a Brazilian denim brand founded in São Paulo in 2004 by Carolina Gold and Pitti Tagliani. Centered on pants designed to pursue a distinctive denim fit, it offers women's and some men's styles. Its signature pieces include high-waisted flared jeans and items featuring patchwork. Drawing on Brazilian culture, the brand also pursues sustainability through initiatives such as partially recycled indigo and water-saving finishes. It has participated in São Paulo Fashion Week since 2008.

Concept

A brand centered on denim that pursues a perfect fit, draws on Brazilian culture as a source for its designs, and promotes the adoption of sustainable production processes such as partially recycled indigo and water-saving washing.

Amapô characteristics

Main traits of Amapô

Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Polished & dressy: Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Amapô relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.