szu
/
Fashion brands
/
AMARÁNTO

AMARÁNTO

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Italy
Founded: 2021 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Italy

Overview

Tagline

URBAN MODERN IMAGINATIVE

AMARÁNTO is a menswear brand launched in Italy in 2021 by GGZ srl. GGZ is a family-run knitwear manufacturer founded by Gabriella and Giancarlo Zanchi, and Amaránto is its first menswear line. Centered on knitwear and tailoring, it presents collections made with high-quality Italian materials and officially uses the statement, “Texture and colour contaminations, blurring the boundaries between streetwear and high fashion. Amaránto is urban, modern, imaginative.” It has presented at international trade fairs such as Pitti Uomo.

Concept

Texture and colour contaminations, blurring the boundaries between streetwear and high fashion.

AMARÁNTO characteristics

Main traits of AMARÁNTO

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of AMARÁNTO relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.