Armani

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Overview

Tagline

ONE NAME, ONE VISION
Armani (Giorgio Armani) is an Italian luxury brand founded in Milan in 1975 by Giorgio Armani and Sergio Galeotti. Centered on contemporary elegance, it offers a wide range of products, primarily womenswear and menswear, as well as accessories, shoes, eyewear, fragrances, and lifestyle products. The brand officially upholds “ONE NAME, ONE VISION” and regards an essential, understated sophistication as its philosophy. As a global fashion house, it presents a consistent vision through multiple lines and a network of stores.

Concept

an essential yet sophisticated style without excess.

Armani characteristics

Armani: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Armani

Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Armani relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
10 brands
Founded
1975-2005
1975 Sub-brand
Giorgio Armani
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The core mainline encompassing men’s and women’s collections.

Giorgio Armani is Armani’s core line, encompassing men’s and women’s ready-to-wear as well

Giorgio Armani is Armani’s core line, encompassing men’s and women’s ready-to-wear as well as Made to Measure, Made to Order, and Archivio. Through its Spring/Summer and Fall/Winter collections, it carries the brand’s clothing expression and sets out its core areas, including customer-specific proposals and archive releases. It serves as the parent of Emporio Armani, EA7, and Armani Exchange.

1981 Sub-brand
Emporio Armani
Clothing

A core line of the main brand, extending its reach to younger consumers.

Emporio Armani is a line launched by Giorgio Armani in 1981, presenting a more urban, dyna

Emporio Armani is a line launched by Giorgio Armani in 1981, presenting a more urban, dynamic, and contemporary style. Centered on clothing, it brings accessories, shoes, eyewear, Beauty, and Bijoux together within the same vocabulary, and also functions as an umbrella encompassing Junior. While expanding global everyday wear, it serves as the central second line that accommodates EA7 and its various offshoots.

1982 Sub-brand
Emporio Armani Junior
Clothing

A line that extends the main brand for children.

Emporio Armani Junior is the kids' line that interprets Emporio Armani's style codes in li

Emporio Armani Junior is the kids' line that interprets Emporio Armani's style codes in line with children's stages of growth. In addition to clothing, its eyewear miniaturizes adult models while enhancing comfort and wearability. Through casual-chic offerings for school and everyday life, EA7 covers sports while Junior extends the brand along an age-based dimension, naturally connecting Emporio Armani's world to children.

1991 Sub-brand
Armani Exchange
Clothing

A casual offshoot with an urban character, open to younger audiences.

Armani Exchange is a line of the Giorgio Armani group that began in 1991, presenting an ur

Armani Exchange is a line of the Giorgio Armani group that began in 1991, presenting an urban, dynamic, contemporary style aimed at younger generations and trend-conscious consumers. A|X signifies cultural exchange and is characterized by direct expression moving between fashion, music, and street culture, with apparel and accessories at its center. It is more everyday in character than Emporio Armani and functions as an entry point that opens the brand to a broader audience.

2000 Sub-brand
Armani Beauty
Beauty and cosmetics

A beauty extension line focused on makeup and fragrance.

Armani Beauty is a beauty line that brings the simplicity and natural beauty developed thr

Armani Beauty is a beauty line that brings the simplicity and natural beauty developed through Giorgio Armani’s clothing design into makeup and fragrance. It offers products for the face, eyes, and lips, while its fragrances span Armani Privé, Giorgio Armani, and Emporio Armani. As a distinct beauty division available in stores and online, it brings together expressions of the face and scent, broadening the brand’s points of contact.

2000 Sub-brand
Armani/Casa
Lifestyle products

A lifestyle core extending into living spaces.

Armani/Casa is a line for living spaces that began as Armani/Manzoni 31 in 2000, extending

Armani/Casa is a line for living spaces that began as Armani/Manzoni 31 in 2000, extending Giorgio Armani’s aesthetic beyond clothing into furniture, textiles, lighting, tableware, and gifts. In 2004, it added an interior design service overseen by Giorgio Armani, covering apartments, yachts, private aircraft, villas, and residential complexes. Separate from the main clothing lines of Giorgio Armani and Emporio Armani, it focuses on living spaces.

2000 Sub-brand
Armani/Fiori
Lifestyle products

A spin-off line that extends the brand’s world through flowers and floral arrangements.

Armani/Fiori is a line of flowers and floral decoration that began in 2000 with the openin

Armani/Fiori is a line of flowers and floral decoration that began in 2000 with the opening of Armani/Manzoni 31, extending the brand’s style into bouquets, floral arrangements, and event styling. It now has dedicated boutiques around the world and covers everything from floral arrangements for special occasions to everyday flower selections. While Armani/Casa focuses on living spaces, this line handles flowers and decoration.

2002 Sub-brand
Armani/Dolci
Lifestyle products

A lifestyle offshoot extending into the culinary sphere.

Armani/Dolci by Guido Gobino began in 2002 as Armani’s line in the culinary sphere, bringi

Armani/Dolci by Guido Gobino began in 2002 as Armani’s line in the culinary sphere, bringing together Giorgio Armani’s style and confectionery-making. It is now a collaboration with Guido Gobino, offering chocolate at its center as well as jam, honey, tea, biscuits, and sugar. As a lifestyle offshoot independent of clothing, it complements lifestyle culture alongside Armani/Fiori and also caters to gift demand.

2004 Sub-brand
Ea7 Emporio Armani
Clothing

A sports-focused line under Emporio Armani.

EA7 Emporio Armani is a sports line under Emporio Armani, created in 2004 from an idea by

EA7 Emporio Armani is a sports line under Emporio Armani, created in 2004 from an idea by Giorgio Armani. Distinct from Emporio Armani’s fashion offering, it focuses on technical apparel for training, competition, and travel. The 7 in its logo represents competitive spirit and teamwork. The line also serves as the official uniform supplier for Team Italy and sponsors Olimpia Milano. Its offerings span sports-specific categories such as Tennis, Running, Ski, and Fitness.

2005 Sub-brand
Giorgio Armani Privé
Clothing

A higher-end fragrance line that explores fragrance expression in depth.

Giorgio Armani Privé is a higher-end line within Giorgio Armani’s fragrance offering, with

Giorgio Armani Privé is a higher-end line within Giorgio Armani’s fragrance offering, with multiple collections including La Collection, Les Eaux, Les Terres Précieuses, and Les Mille et Une Nuits. Distinct from regular Giorgio Armani fragrances and Emporio Armani fragrances, it focuses on highly thematic scents centered on memories of travel, culture, and materials. It is positioned as the line that explores fragrance expression in depth within the brand, with each series having its own independent story.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Armani

Country of origin, founding year, categories and parent brands.

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