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ASICS SportStyle
Basic information
- Country
- Japan
- Founded
- 1949
- Category
- Footwear / Clothing / Accessories
Overview
ASICS SportStyle is a lifestyle footwear/apparel category offered by ASICS, founded by Kihachiro Onitsuka in Kobe, Japan, in 1949. Drawing on the heritage of athletic products such as running gear, it offers sneakers, clothing, and accessories suited to everyday wear. Officially, it aims to “combine classic designs with modern innovation” and balance sports-derived functionality with style.
Concept
ASICS SportStyle combines classic designs with modern innovation.
Parent brands
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ASICS 1949
ASICS SportStyle is a current category that applies the technologies and designs ASICS has developed through its work on athletic footwear to footwear for everyday use. In addition to products that rework past models for running, basketball, and other sports, it also includes sneakers incorporating contemporary design. Its purpose differs from the running category, which primarily focuses on running performance; it centers on urban wear while presenting archival details and sports-derived functionality. Within the current ASICS brand, it broadly encompasses the sports lifestyle domain previously covered by ASICS Tiger.
A current category applying sports-derived designs and technologies to everyday footwear