Baobab

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Overview

Tagline

Doing more while using less
BAOBAB is a swimwear and resortwear brand based in Bogotá, Colombia. Its founding year is omitted because sources vary, but its founder is Isabella Espinosa. The brand offers bikinis, one-piece swimsuits, resort dresses, and accessories, and places sustainability at the heart of its identity through the use of ocean waste and recycled materials. Its official statement is “Nuestra misión de sostenibilidad es el corazón y el alma de la marca.” It is also carried by international retailers such as Saks and Bloomingdale's.

Concept

Our sustainability mission is the heart and soul of the brand.

Baobab characteristics

Baobab: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Baobab

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Trends & youth culture
Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Baobab relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Baobab

Country of origin, founding year, categories and parent brands.

Related keywords

Activities and occasions

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