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BASIC ELLE

BASIC ELLE

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Country: France
Founded: 2001 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from France

Overview

BASIC ELLE is a licensed line derived from France’s ELLE, introduced in 2001 by Agabang, a Korean company specializing in infant and toddler products. It began as a new-generation line of high-end infant and toddler clothing for outlet customers, offering French-modern children’s clothing. Since 2012, through Korean operator Geohwa Sports, it has also expanded into sports and leisure categories, including swimwear, rash guards, beachwear, and swim accessories. The brand advocates high-end fashion, global trends, and practical fashion and lifestyle, and emphasizes balancing ELLE’s modern, dynamic, and feminine elements with practicality.

Concept

BASIC ELLE is a brand that aims for high-end fashion, provides global trends, and offers practical fashion and lifestyle.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2015

Year Brand Category Description

2015

Elleme

Parent brand

Bags

An ELLE-affiliated baby and children’s line on a separate track from Elleme

BASIC ELLE is a baby and children’s brand within the Korean licensing business of ELLE, a

BASIC ELLE is a baby and children’s brand within the Korean licensing business of ELLE, a brand originating in France, and is not a line derived from Elleme, the Paris-based accessories brand. Korean company Agabang introduced it in 2001 and developed it as a new-generation infant and children’s clothing brand targeting outlet customers, before carrying out a brand renewal in 2010. While ELLE PLANETE focuses on women’s everyday casualwear and ELLE SPORT covers sports and leisure, BASIC ELLE is categorized as a licensed brand specializing in clothing and products for infants and children. It is not a sub-line complementing Elleme’s bags, shoes, and ready-to-wear.

2015 Parent brand

Elleme

Bags

An ELLE-affiliated baby and children’s line on a separate track from Elleme

BASIC ELLE is a baby and children’s brand within the Korean licensing business of ELLE, a