Tagline
forever sweater
B.B. Wallace is a Belgium-based knitwear brand founded in 2025 by Merel Rogge and Sarah Allop. Centered on natural materials such as Shetland wool, cashmere, and cotton pointelle, it proposes timeless pieces with the aim of creating a “forever sweater” that can be worn for years. The brand name derives from Rogge’s son, Bill, and Wallace. Its range centers on double-face knits and Fair Isle, and also includes scarves, bandanas, and blankets.
Concept
B.B. Wallace merges bold design with artisanal craftsmanship, focusing on timeless style. Dedicated to natural materials, the brand transforms them into pieces that are both beautiful and enduring