BEAMS GOLF ORANGE LABEL

Country

Japan

Category

Clothing

BEAMS GOLF ORANGE LABEL (BEAMS GOLF ORANGE LABEL/Orange Label) is a label within BEAMS GOLF, the golf line developed by BEAMS. Moving away from conventional images of golf wear, it incorporates American casual and outdoor influences while integrating functionality for actual play into its materials and designs. It proposes a new style for “new golfers.”

A label featuring apparel that moves beyond conventional images of golf wear, incorporates American casual and outdoor influences, and integrates functionality for playing golf into its materials and designs. It proposes a new style for “new golfers” who want to express their personal everyday style on the golf course as well.

• BEAMS 1976

  Within BEAMS GOLF, a line with a more casual orientation that incorporates elements of American casual style and outdoor wear. It moves away from the conventional image of golf wear, incorporating playing functionality into its materials and design while being structured for people who enjoy golf in clothes that feel close to their everyday wear. As an entry point to BEAMS GOLF as a whole, it takes on the roles of lightness and practicality.

  A casual entry point rooted in an everyday sensibility