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BEAMS JAPAN

Basic information

Country
Japan
Founded
2016

Overview

BEAMS JAPAN is a curation hub launched by BEAMS in 2016 as a business dedicated to sharing the appeal of Japan. Centered on food, fashion, and craft, it brings together products that showcase Japanese craftsmanship, distinguished items backed by tradition, modern culture and art, carefully selected Japanese brands, and fashion items such as original wear, sharing the appeal of Japanese “things and experiences” both in Japan and abroad. Its roots lie in BEAMS’ history, which began when Etsuzo Shitara opened the select shop “American Life Shop BEAMS” in Harajuku.

Concept

A hub for BEAMS “TEAM JAPAN” to share a curated range of content featuring Japan, including food, fashion, and craft.

Parent brands

  • BEAMS 1976

    A label that uses Japan as its keyword, curating food, fashion, craft, and other fields from BEAMS’ perspective and sharing them in Japan and abroad. It redirects BEAMS’ editorial ability, previously used to present good things from around the world, toward Japanese craftsmanship and sensibilities, and functions as a platform for sharing TEAM JAPAN. While BEAMS Planets takes a global perspective, this label is centered on Japan.

    A central platform for bringing together and sharing Japanese culture