Belstaff is a British modern heritage brand founded in 1924 in Stoke-on-Trent, England, by Eli Belovitch and his son-in-law Harry Grosberg. It offers outerwear centered on motorcycle jackets made with waxed cotton and waterproof technologies, with iconic models such as the Trialmaster as signature pieces. It operates internationally across men’s and women’s lines, grounded in British identity, technological innovation, and a spirit of adventure.
Concept
Founded in 1924, we are a British modern heritage brand with a rich history of moving people forwards. Built on 100 years of outerwear excellence and motoring innovation, we have equipped successive generations with lasting apparel for life’s pursuits.