blackmeans HIROSHIMA DENIM

Country

Japan

Founded

2014

Category

Clothing / Art projects

HIROSHIMA DENIM is a denim line launched by the Japanese leather brand blackmeans in cooperation with GUY, who publishes the free zine “TO FUTURE” every August 6 and continues to send messages calling for peace from Hiroshima. It focuses on Hiroshima’s denim processing techniques and aims to communicate a message of peace. A portion of its sales is allocated to the activities of “TO FUTURE” and relief donations for disaster-affected areas.

Delivering a message from Hiroshima to the world for a world without war and a future without nuclear weapons.

• Blackmeans 2008

  A denim brand/line launched by blackmeans with the cooperation of GUY. On its official website, “HIROSHIMA DENIM” is presented as a separate category alongside seasonal collections and BASIC LINE. It is linked to the activities of the free zine “TO FUTURE,” published every August 6 and ongoing since 2004, and states that it sends a message from Hiroshima in hopes of a future without war and allocates part of its sales to these activities and to relief donations for disaster-affected areas. Retailers list it as “blackmeans Hiroshima Denim.”

  A denim line connected to the communication of messages for peace