BONBOM is a brand launched in Seoul in 2020 by designer Bonbom Jo. Centered on unisex clothing spanning menswear and womenswear, it develops collections around high fashion and total fashion. It espouses a “hybrid sensibility” that moves between tailoring and streetwear, and between couture and real wear. Incorporating sporty elements and cultural references to historical garments, it aims to redefine the meaning of dressing up.
Concept
The brand pursues a hybrid sensibility that goes back and forth between tailoring and street-wear, couture and real-way, sporty elements and cultural reference on historical garments, past and present, present and future.