Page language: English
BOYS & GIRLS
Basic information
- Country
- Japan
- Founded
- 2019
- Category
- Clothing / Accessories / Footwear
Overview
BOYS & GIRLS is a children's clothing brand launched by Tomorrowland in March 2019. Drawing on Tomorrowland's expertise in clothing production, it is based on the concept of “children's clothes that adults would want to wear” and offers a wide range of unisex items. It continues to be available at Tomorrowland's directly operated stores and online store.
Concept
Children's clothes that adults would want to wear
Parent brands
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TOMORROWLAND 1987
A designation used as a heading for kids’ initiatives in official news and features; on the product side, it links to TOMORROWLAND BOYS & GIRLS. It brings together initiatives such as summer items and ceremony collections, and covers special-order items for children and seasonal proposals. Separate from WOMEN and MEN, it serves to extend TOMORROWLAND’s worldview into editorial offerings for children.
A designation for the editorial pathway that brings together kids’ initiatives