Briston

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Country: France
Founded: 2013 2010s
Category: Watches
Related brands: Watches brands founded in the 2010s Watches brands from France

Overview

Tagline

SPORTY-CHIC SPIRIT

Briston is an independent French watch brand conceived by Brice Jaunet in 2013. The founder, who had gained 15 years of experience at brands such as Cartier and Zenith, launched it in collaboration with a Swiss designer. Centered on a watchmaking DNA and a sporty-chic, slightly offbeat spirit, it offers collections such as Clubmaster and Streamliner, as well as straps and sunglasses. It has expanded its sales network in France and abroad, and also has a boutique in Paris.

Concept

For more than 12 years, Briston has been offering timepieces with a deeply watchmaking DNA and a sporty-chic, slightly offbeat spirit.

Briston characteristics

Main traits of Briston

Sporty & sportswear: Sportswear and styles inspired by physical activity.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Polished & dressy: Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Briston relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.