C9 by Champion

Country

United States

Founded

2004

Category

Clothing / Accessories

C9 by Champion is a value-priced activewear line launched in 2004 by the American sportswear brand Champion. It was sold exclusively at Target for many years and offered a wide range of sports and workout apparel, underwear, and accessories for men, women, and children. After its run at Target ended in 2020, it moved its sales channel to Amazon.

C9 Champion is athletic apparel created for consumers who want performance, innovation, style and value all in one.

• Champion 1919

  “C9 by Champion” was designed as a derivative activewear line of Champion and sold exclusively at Target for about 15 years. After the contract was not renewed, it was no longer available at Target as of January 2020, and subsequently shifted to an exclusive arrangement with Amazon Fashion. Separate from Champion’s mainline, the line served to create broad consumer reach through mass-market retail.

  A derivative line intended to build reach through mass-market retail