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Champion LIFE
Basic information
- Country
- United States
- Founded
- 2015
- Category
- Clothing / Bags / Accessories / Footwear
Overview
Champion LIFE is a lifestyle-oriented collection/line introduced in 2015 by Champion, a sportswear brand from the United States. Drawing inspiration from nearly 100 years of archives, it aims to update the brand’s classics for the present, developing items centered on reinterpretations of signature pieces such as Reverse Weave and Heavyweight Super Fleece.
Concept
The Champion Life collection borrows from our past and reimagines for the present.
Parent brands
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Champion 1919
“Champion LIFE” is a lifestyle-oriented collection line presented as “Champion Life” in exhibition and retail contexts. It is built around reissues of signature pieces from the brand, such as Reverse Weave, and is positioned to place greater emphasis on design and everyday streetwear than the brand’s usual sportswear and basic offerings.
A lifestyle line with a stronger focus on everyday streetwear