Chopard

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Overview

Tagline

Swiss Luxury Watches & Jewelry, Since 1860
Chopard is a luxury watch and jewelry maison founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland. It moved its base to Geneva in 1937 and is currently operated under the Scheufele family. Caroline Scheufele serves as artistic director. With watches and high jewelry at its core, the maison offers collections including L.U.C, Happy Diamonds, Happy Sport, and Alpine Eagle. It is also known as an official partner of the Cannes Film Festival and for its focus on ethical sourcing and the use of recycled materials.

Chopard characteristics

Chopard: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Chopard

Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Chopard relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
1992-2005
1992 Sub-brand
Chopard Parfums
Fragrance

A jewelry-derived line responsible for the fragrance category

A derivative line responsible for Chopard’s fragrance business, bringing together fragranc

A derivative line responsible for Chopard’s fragrance business, bringing together fragrances for men and women and Haute Parfumerie. In its mainstream fragrances, including Malika, it translates the maison’s jeweled color palette and distinctive world into olfactory narratives. Haute Parfumerie is organized around Gardens of the Tropics, Gardens of Paradise, and Gardens of Kings, and comprises luxury fragrances using naturally derived ingredients with consideration for sustainable sourcing. It occupies the fragrance category separately from watches and jewelry while extending the maison’s jewel-like expression outward.

2005 Sub-brand
Chopard Eyewear
Eyewear

An eyewear line reflecting watch and jewelry design

Chopard eyewear is an accessories line that brings design elements developed for watches a

Chopard eyewear is an accessories line that brings design elements developed for watches and jewelry to sunglasses. It comprises series using the Maison’s main collection names and motifs, including Happy Diamonds, Ice Cube, L.U.C, Classic Racing, and High Jewelry, and is available for both men and women. Incorporating crystal details, diamond motifs, wood, and bio-based materials, it complements the Maison’s watches and jewelry while bringing its brand codes to everyday attire.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Chopard

Country of origin, founding year, categories and parent brands.

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