Demi-Luxe BEAMS

Country

Japan

Category

Clothing / Bags / Accessories / Footwear

Demi-Luxe BEAMS is a women’s label for adult women offered by BEAMS. For women with a distinctive style who lead fulfilling lives both at work and in their personal lives, it presents trend-led pieces alongside high-quality basics for work and leisure, guided by the keywords “Bright,” “Clean,” and “Balance.” Based on “A touch of luxe,” it proposes a wardrobe that values a balance between masculine and feminine elements. Director Koshiko Meguro oversees the “.M line.”

A label for women with a distinctive style who lead fulfilling lives both at work and in their personal lives. Guided by the keywords “Bright,” “Clean,” and “Balance,” it proposes a wide range of styles for work and leisure, combining trend-led pieces that reflect the current mood with high-quality basics to suit different occasions.

A touch of luxe

• BEAMS 1976

  A line proposing intelligent, high-quality basics that incorporate the current mood, for a more composed, grown-up everyday life than Ray BEAMS. It combines the practicality to work for both professional and casual wear without leaning as classical as EFFE BEAMS, bringing the wardrobe together with a contemporary balance. Among the groups of women’s lines, it occupies a position close to the core, balancing versatility and refinement.

  A women’s line focused on intelligent, high-quality everyday clothing