DESA is a Turkish leather goods brand and manufacturer founded in Istanbul in 1972 by Melih Çelet. Focused on bags, accessories, leatherwear, and footwear, it operates through vertical integration from manufacturing to retail. It also has 1972 DESA as an upper-tier line, and Ivana Omazic oversees creative direction from its Italian base.
Concept
To be a fashion brand which elates and excites its customers with the range of products and services it offers through its expertise in design and leather, inspired by Istanbul but a company of the world.
DESA characteristics
Main traits of DESA
Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of DESA relative to overall brand tendencies.
This chart does not define a brand’s expression or rank brands.
Related brands
Parent brands and sub-brands, ordered by founding year.
A derivative brand listed alongside DESA itself in DESA’s MARKALAR section, with separate …
A derivative brand listed alongside DESA itself in DESA’s MARKALAR section, with separate comfort pages for men and women. Centered on leather and nubuck shoes for everyday use, it features ergonomic design, soft interiors, and flexible soles, emphasizing ease of wear and comfort during extended use. Whereas DESA’s broader range includes bags and clothing, this brand has a clearly defined role focused on practical footwear, distinct from collections originating from the brand, such as 1972.
A cross-category collection of apparel and small goods derived from the founding year
On DESA’s product pages, it is presented as the NINETEENSEVENTYTWO special collection, nam…
On DESA’s product pages, it is presented as the NINETEENSEVENTYTWO special collection, named after the year the company was founded, 1972. In addition to bags and clutches, it includes leather tops, dresses, pants, outerwear, and boots, offering a distinct direction rooted in the founding year within DESA’s broader range of bags, accessories, and women’s and men’s clothing. A defining feature is its parallel offering of apparel and small goods while drawing on the brand’s history, with a role clearly distinct from Desa Comfort.
A derivative brand listed alongside DESA itself in DESA’s MARKALAR section, with separate …
A derivative brand listed alongside DESA itself in DESA’s MARKALAR section, with separate comfort pages for men and women. Centered on leather and nubuck shoes for everyday use, it features ergonomic design, soft interiors, and flexible soles, emphasizing ease of wear and comfort during extended use. Whereas DESA’s broader range includes bags and clothing, this brand has a clearly defined role focused on practical footwear, distinct from collections originating from the brand, such as 1972.
A cross-category collection of apparel and small goods derived from the founding year
On DESA’s product pages, it is presented as the NINETEENSEVENTYTWO special collection, nam…
On DESA’s product pages, it is presented as the NINETEENSEVENTYTWO special collection, named after the year the company was founded, 1972. In addition to bags and clutches, it includes leather tops, dresses, pants, outerwear, and boots, offering a distinct direction rooted in the founding year within DESA’s broader range of bags, accessories, and women’s and men’s clothing. A defining feature is its parallel offering of apparel and small goods while drawing on the brand’s history, with a role clearly distinct from Desa Comfort.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.