Dyrka

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Country: Sweden
Founded: 2025 2020s
Category: Eyewear Accessories
Related brands: Eyewear brands founded in the 2020s Eyewear brands from Sweden

Overview

Tagline

When Creativity Meets Craft

Dyrka is a modern heritage eyewear brand founded in Stockholm, Sweden, in 2025 by Hugo Leprince and Joshua Matta. The brand name means “to worship” in Swedish, and its philosophy centers on respect for form, materials and details. Its official tagline is “When Creativity Meets Craft,” and its offerings focus on sunglasses, alongside jewelry and accessories. Hugo has experience in global brand building and storytelling, while Joshua has experience in eyewear manufacturing and precision craftsmanship.

Concept

A modern heritage brand built for those who value craftsmanship, refinement and enduring style.

Dyrka characteristics

Main traits of Dyrka

Minimal & basics: Minimal design and clean everyday staples.
Polished & dressy: Clean silhouettes and polished, elegant dressing.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Dyrka relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.