Fit For Me by Fruit of the Loom

Basic information

Country: United States
Founded: 2002
Category: Clothing

Overview

Fit For Me by Fruit of the Loom is a sub-line for curvy body types offered by the U.S. underwear brand FRUIT OF THE LOOM. It was first used as a trademark in 2002 and focuses on basic women’s underwear, including plus-size shorts and bras. The line emphasizes a fit tailored to curves and is designed for sizes 9–13 and dress sizes 16 and up.

Concept

Fit For Me® is a collection specifically designed with curves in mind, and offers a great selection of plus size underwear made for curvy women.

Tagline

Go ahead and embrace your curves. (we already have)

Parent brands

FRUIT OF THE LOOM 1851

A plus-size-only collection spun off from Fruit of the Loom’s women’s category, officially presented as a line that adjusts fit, appearance, and support for women who wear larger sizes. Separate from the regular basics range, it foregrounds body-specific design and support, offering briefs, bras, and pajamas. Within the brand, it is positioned as a dedicated women’s line focused on size inclusivity.

A dedicated fit line for plus-size women