szu
/
Fashion brands
/
FOO AND FOO

FOO AND FOO

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: United States
Founded: 2017 2010s
Category: Clothing Lifestyle products
Related brands: Clothing brands founded in the 2010s Clothing brands from United States

Overview

FOO AND FOO is a gender-fluid streetwear brand founded by Elizabeth Hilfiger in Los Angeles in 2017. The brand name derives from a childhood nickname, and the brand was conceived as a “playground” for creators to exchange ideas. It presents a contemporary, cult-like world and produces apparel in downtown LA, adding functional “mechanics” each season.

Concept

represents an idea of gender-fluid streetwear that is both contemporary and cult.

FOO AND FOO characteristics

Main traits of FOO AND FOO

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of FOO AND FOO relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.