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GEL-BIZ
Basic information
Overview
GEL-BIZ is a business shoe series originating in Japan and developed under ASICS Walking. ASICS Trading began sales in March 2025, combining sports shoe technology with designs for business use. Its concept is to support the feet of business professionals aiming for high-quality performance, and it incorporates shock-absorbing functionality through GEL technology. The lineup includes models such as AUTHENTIC and RUGGED GTX.
Concept
Supporting the feet of business professionals who lead their era and guiding them toward high-quality performance
Tagline
feel comfort find yourself
Parent brands
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ASICS 1949
GEL-BIZ is a series of business shoes offered by ASICS WALKING, combining an appearance suited to work attire with features for walking. Official product descriptions highlight shock absorption provided by GEL technology and features that support extended periods of walking. ASICS WALKING’s official brand list presents it alongside RUNWALK; both offer shoes for work. While RUNWALK offers a broad range of options from business to casual, GEL-BIZ has a clearly defined role as a line of business shoes using GEL.
Men’s business shoes that make use of GEL functionality