HARAGO is a textile-led fashion brand based in Jaipur, India, which began in January 2019. Founder and creative director Harsh Agarwal launched it as a homegrown venture with his mother, sister, and one tailor. Centered on traditional Indian crafts, the brand presents collections primarily for men, using upcycled materials, local textiles, and vintage fabrics, and incorporating hand embroidery and block printing. In addition to shirts, trousers, knitwear, and outerwear, it also produces bags, footwear, table linens, and other items. Its official website carries a 2026 copyright notice, indicating that it remains in operation.
Concept
The ethos of simplicity, wearability, and a distinctive resort wear aesthetic distinguishes HARAGO as a brand that seamlessly fuses heritage with a modern and global perspective.