Hevo

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Primary categories

Overview

Tagline

Italian elegance and style for him and her.
Hevò is a brand founded in 2010 by Mauro Gianfrate in Martina Franca, Apulia, Italy, focusing primarily on men's and women's outerwear. Centered on high-quality Italian-made fabrics and in-house production from start to finish, it emphasizes craftsmanship, innovation, and ties to local culture, and is committed to creating durable garments designed for long-term wear regardless of season. The brand's identity comprises four concepts: he-ra, representing time, slowing down, and resilience; he-volution, sustainable evolution; he-vocation, sensory evocation; and he-cosystem, the connections between people, culture, and the environment.

Concept

To create garments that embody timeless craftsmanship, innovation and a deep connection to the local heritage, offering a cultured, sustainable alternative to seasonal fashion.

Hevo characteristics

Hevo: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Hevo

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Hevo relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Hevo

Country of origin, founding year, categories and parent brands.

Related keywords

Features and values

Wearers and lines

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