H&M Beauty

Country

Sweden

Founded

2015

Category

Beauty and cosmetics / Fragrance / Lifestyle products

H&M Beauty is an in-house beauty line launched in earnest in 2015 by H&M, a fashion retail brand originating in Sweden. Centered on makeup, it offers a wide range of products, including hair care, body care, fragrance, and beauty tools, and is characterized by product offerings tailored to seasonal looks and ideas. It is available in H&M stores and online.

Fashion is at the heart of the range with an ever-evolving make-up selection that focuses on seasonal looks, ideas and colours.

fashion for the face

• H&M 1947

  H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. Since entering the market in 2015 with a full-fledged makeup collection, it has expanded its assortment to include both its own branded products and selected brands. In 2023, it opened a global flagship-style beauty space in Oslo. Through formats featuring dedicated in-store areas and separate entrances, it has clarified its role within the group as a line that strengthens integrated offerings combining fashion and beauty.

  A beauty line that works in conjunction with fashion