HOKA

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Overview

Tagline

FLY HUMAN FLY™
HOKA is a running shoe brand founded in Annecy, France, in 2009 by Nicolas Mermoud and Jean-Luc Diard. Centered on a “maximalist” design characterized by thick midsoles, its range focuses mainly on shoes for trails and roads. Its signature models include the Bondi, Clifton, and Speedgoat, and it became part of Deckers Brands in 2012.

Concept

Movement is good magic. For all of us. And sharing it with as many people as possible is our whole reason for being.

HOKA characteristics

HOKA: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of HOKA

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of HOKA relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Collaboration partners

Dates and partner brands

All collaborations
2025.04.04

Marni

Released globally through HOKA’s official channels on April 4, 2025, this collaborative footwear features the BONDI B3LS finished in Marni colorways, with a thick, voluminous silhouette.

2025.04.03

Marni

First released by Marni on April 3, 2025. The HOKA BONDI B3LS features a padded (puffy) upper and is offered in multiple colors to match Marni’s mood.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about HOKA

Country of origin, founding year, categories and parent brands.

Related keywords

Activities and occasions

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