Tagline
Future Mythology
HYACYN is a fashion brand from New York’s Lower East Side, designed and produced by Tobias Ulmer. The brand’s official profile centers on Future Mythology and describes its approach to clothing as combining modern tailoring with a subcultural attitude and challenging tradition and authority. Tobias Ulmer serves as creative director, and the brand presents RTW collections.
Concept
What happens here and now is what makes history