Isolda

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Overview

Isolda is a Brazilian-born brand launched in 2011 by Juliana Affonso Ferreira (Juju) with her younger sister and a friend while she was staying in London. Its offerings span apparel, accessories, homeware, textiles, and tableware. Centered on hand-drawn prints and Brazil’s nature and culture, the brand practices slow fashion, championing the use of vintage materials and upcycling.

Concept

We are not a sustainable brand. But we are working every day to become the best version of ourselves.

Isolda characteristics

Isolda: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Isolda

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.
Trends & youth culture
Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Isolda relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Isolda

Country of origin, founding year, categories and parent brands.

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Styles

Features and values

Activities and occasions

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