JS by John Smedley is a diffusion line launched in 2025 by John Smedley, a heritage knitwear brand based in Derbyshire, England. Made from traceable extra-fine merino wool produced in England, it is offered as a unisex-oriented capsule collection centered on luxury and circularity, featuring bold colors and modern silhouettes. The first release comprised 13 styles, available exclusively at UK retailer John Lewis.
Concept
With luxury and circularity at its core, each unisex design from this collection is made from traceable and responsible merino wool, featuring bold colours and modern silhouettes.