Tagline
How It's Made Matters.
Concept
When you own the process, you own the outcome.
Tagline
How It's Made Matters.
When you own the process, you own the outcome.
Parent brands and sub-brands, ordered by founding year.
A U.S.-made line produced at the company’s own factory
A derived line within KEEN Utility, bearing the designation “American Built” and structure
A derived line within KEEN Utility, bearing the designation “American Built” and structured around production at the company’s own factory in Shepherdsville, Kentucky, USA. Against the backdrop of an in-house system that covers prototyping, inspection, and testing, it highlights control of the manufacturing process and durability as points of differentiation. Within Utility as a whole, it is positioned as a core line symbolizing domestic production in the United States.
A U.S.-made line produced at the company’s own factory
A derived line within KEEN Utility, bearing the designation “American Built” and structure
A derived line within KEEN Utility, bearing the designation “American Built” and structured around production at the company’s own factory in Shepherdsville, Kentucky, USA. Against the backdrop of an in-house system that covers prototyping, inspection, and testing, it highlights control of the manufacturing process and durability as points of differentiation. Within Utility as a whole, it is positioned as a core line symbolizing domestic production in the United States.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
KEEN Utility American Built is from United States.
KEEN Utility American Built was founded in 2010.
KEEN Utility American Built covers the following categories: Footwear.
KEEN Utility American Built is a sub-brand of KEEN.