Malie Organics

Basic information

Country
United States
Founded
2004

Overview

Malie Organics is a U.S.-based natural and organic beauty brand founded in 2004 on the island of Kauai, Hawaii, by Dana Roberts and her husband, Shaun Roberts. Its product range includes skincare, body care, hair care, and home products, and its products incorporate ingredients derived from Hawaiian plants and hydrosols. The brand aims to combine plant science, Hawaiian flora, and the traditions of local artisans, and also produces products for spas and hotel amenities.

Concept

Potent Hawaiian botanicals are the foundation of every Mālie product, combining plant science with the time-honored traditions of local artisans.

Tagline

Inspired by Paradise. Powered by Science.

Sub-brands

  • BotanyBeauty

    BotanyBeauty is a skincare line officially offered by Malie Organics, and the brand itself describes it as “a line of Mālie clean skincare products.” Unlike collections of body and hair products that make use of Hawaiian scents, it offers fragrance-free facial care centered on plant science, including cleansers, toners, serums, and creams. It is a line within the brand family focused on facial skincare, separate from the scent-based collections. ([malie.com](https://www.malie.com/blogs/news/minimalist-skincare-routine-why-fewer-ingredients-and-chemicals-deliver-better-results?utm_source=openai))

    A fragrance-free, plant-science-based skincare line