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MARGARET HOWELL idea
Basic information
- Country
- United Kingdom
- Founded
- 1996
Overview
MARGARET HOWELL idea is an accessories line derived from the British fashion brand MARGARET HOWELL. Its watches debuted in 1996, and it offers bags, shoes, eyewear, and other items under licensing agreements with specialist manufacturers. The line shares the parent brand designer Margaret Howell’s design philosophy, which emphasizes practicality rooted in everyday life and quality.
Concept
Good design is suited to a thoughtful lifestyle. It is my pleasure to design for a grounded way of life.
Parent brands
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MARGARET HOWELL 1970
MARGARET HOWELL idea is a category extension that carries the brand name and design direction into footwear and eyewear, separately from the parent brand’s clothing collection. In Japan, footwear is manufactured and sold under license, presenting classic shoe styles in a contemporary way. Eyewear is offered as a dedicated collection of optical frames and sunglasses. Unlike MHL., which proposes clothing rooted in workwear, it complements the parent brand’s lineup through fashion accessories.
A licensed extension into footwear and eyewear