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marie claire bis
Basic information
Overview
Marie Claire bis is an apparel line derived from the French women's magazine Marie Claire. It began operating in Japan in February 2008 as a second clothing line. Centered on functional clothing suited to everyday use, it proposes athleisure fashion that incorporates sportswear into everyday outfits. Its offerings focus on women's apparel and also include licensed products such as hats, bags, and shoes.
Concept
Proposes “athleisure fashion,” centered on functional clothing for everyday use and the enjoyment of sportswear as everyday wear.
Parent brands
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marie claire 1937
marie claire bis is a sister line within the group of Marie Claire licensed brands developed in Japan. Introductory materials describe it as centered on functional apparel suited to everyday use, with suggestions for incorporating sportswear into everyday outfits. Unlike SPORT, which is primarily intended for golf and training, it is positioned as daily wear not limited to dedicated exercise use. It also differs from PARIS, which offers women's accessories, VOYAGE, which offers travel bags, and homme, which offers men's products; through everyday clothing, it broadens the brand's lifestyle offering. ([qvc.jp](https://qvc.jp/catalog/bListu/27/34.html?baseRo=brand_2734&searchType=brandList&utm_source=openai))
An apparel line extending functionality into everyday wear