McQueen

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Overview

Alexander McQueen is a British luxury fashion brand founded in London in 1992 by Lee Alexander McQueen. Rooted in his training on Savile Row, the brand pushes the traditions of tailoring while emphasizing cut, proportion, and silhouette. Its main offerings are women's and men's ready-to-wear and accessories. Sarah Burton has served as creative director since 2010, and Seán McGirr since 2023.

Concept

the power of individuality, subversive strength and defiant elegance

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1 brands
Founded
2006
2006 Sub-brand
McQ Alexander McQueen
Clothing

A second line for younger customers that complemented the main line

McQ Alexander McQueen was developed from a licensing agreement established in 2005 and bec

McQ Alexander McQueen was developed from a licensing agreement established in 2005 and became a second line fully overseen by Alexander McQueen in 2010. Separate from the main collection, it was developed as a complementary line for the contemporary lifestyle sphere, creating an alternative entry point for younger customers. Its operating approach placed an emphasis on collaborations, and it played a significant role in translating elements of the brand into everyday offerings. Commercial activities ceased in 2022, so it is now regarded as a historical diffusion line.

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Features and values

Wearers and lines

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