Mico

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Overview

Tagline

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Mico (MICO SPORT) is a brand whose production of technical sports socks began in 1970, when MICO SPORT SPA started manufacturing them in Brescia, Italy. Its product range centers on socks and includes technical underwear and apparel for various activities, including outdoor pursuits, snow sports, and running. Officially, the brand aims to improve performance through body protection and promotes a “Global Protection Formula” addressing issues such as sweat, temperature changes, odors, and skin irritation.

Concept

The Mico brand has chosen to focus on body protection to ensure better performance.

Mico characteristics

Mico: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Mico

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Mico relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Mico

Country of origin, founding year, categories and parent brands.

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