Tagline
Unprofessional Technology
MINOR PLANET is an athletic wear brand launched in New York in November 2023. Designer Jason Levine and director Takashi Yamada, who has expertise in textiles, were involved in its founding. Centered on mindfulness rooted in yoga, the brand offers clothing and goods that connect everyday life with physical activities such as running, meditation, breathing practices, and skating. It operates within the framework of “Spiritual Sports” and offers T-shirts, hoodies, track pants, yoga mats, and other items.
Concept
Spiritual Sports