NEW ERA® BLACK LABEL

Basic information

Country
United States
Founded
2020
Category
Clothing

Overview

NEW ERA® BLACK LABEL is an apparel line launched in 2020 by the US-based headwear brand New Era. With black as its key color, the line is centered on basic, simple designs and is characterized by attention to detail in elements such as components and stitching, as well as the selection of high-quality materials. It offers casual wear that pairs with New Era headwear, exclusively at New Era stores and the official online store.

Concept

Black is the key color, and the concept is based on basic, simple designs. The line is characterized by attention to detail in elements such as components and stitching, as well as a selection of high-quality materials.

Parent brands

  • New Era 1920

    NEW ERA® BLACK LABEL is a derivative collection offering authentic casual wear designed to pair with New Era headwear. It places emphasis on material selection and detail design, and offers headwear that coordinates with apparel such as shirts, jackets, pants, and game jerseys. The official store presents it as a limited collection. Unlike lines focused on specific uses such as golf or outdoor activities, or PERFORMANCE APPAREL, which covers multiple areas of sports, it serves to extend New Era’s American casual elements into everyday styling.

    An everyday wear line designed to pair with headwear