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NEW ERA KIDS
Basic information
- Country
- United States
- Category
- Accessories / Clothing / Bags
Overview
NEW ERA KIDS is the kids’ line of New Era, founded in 1920 by Erhard Cook in Buffalo, New York, USA. The line primarily offers headwear adapted for children, with adjustments to the circumference, logos, and visor size, and is available in My 1st, Child, and Youth sizes. It also offers apparel and bags. Drawing on New Era’s sports heritage, it offers lifestyle products for children, from caps featuring team logos such as those of MLB teams to everyday clothing and accessories.
Parent brands
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New Era 1920
NEW ERA KIDS is an age-based line that offers New Era headwear tailored to children's body sizes and stages of growth. It adjusts head circumference, logo size, and visor size, and serves everyone from infants and toddlers to youth through the My 1st, Child, and Youth size categories. The lineup centers on headwear such as caps and hats, and also includes apparel and bags; its sizing design and target age range differ from those of the regular adult collection. Rather than being a line organized by use, like GOLF, OUTDOOR, or PERFORMANCE APPAREL, it serves to extend New Era's brand presence to children.
An age-based line serving the children's market