Tagline
Built for the Chaos. Designed to Own It.
Nixon is a watch and accessories brand launched in 1998 and based in Encinitas, California, USA. Co-founded by Andy Laats and Chad DiNenna, it offers a wide range of products, including bags, leather goods, and apparel, centered on timepieces suited to action sports such as surfing and skateboarding. Its product development is guided by “Think Sideways,” an approach that is not bound by established ideas of “normal” or “logic.”
Concept
Think Sideways isn't a slogan, it's a way to move through the world.