Tagline
Vulnerable
NotRainProof is a direct-to-consumer (D.T.C.) fashion brand that began in Bucharest in 2018. It aims to produce as sustainably as possible, without relying on seasons, shows, or novelty. Many items are made in its own atelier using rough materials sourced from European factories, avoiding mass production. The brand focuses on cut-and-sew and operates with a made-to-order approach.
Concept
notRainProof = Vulnerable and our bet is that by understanding the depth of vulnerability, individuals and societies can better prepare for and respond to the challenges they face, ultimately creating a more resilient and compassionate world.