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SUNDEK

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Country
United States
Founded
1958 1950s
Category
Clothing Bags Accessories Footwear
Related brands
Clothing brands founded in the 1950s Clothing brands from United States

Primary categories

Related categories

Overview

Tagline

FOLLOW THE SUN
SUNDEK is a surfwear and beachwear brand founded in San Francisco, U.S., in 1958. During the 1960s, it spread from California to Hawaii and the U.S. East Coast, and became an iconic presence with its Rainbow Boardshorts in 1972. Today, it offers swimwear, apparel, and accessories for men, women, and children, and officially uses the slogan “FOLLOW THE SUN.”

Concept

Since 1958 we've been dressing everyone who surfs the waves of life, in and out of the water.

SUNDEK characteristics

SUNDEK: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of SUNDEK

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of SUNDEK relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2019
2019 Sub-brand
Golden Wave Sundek
Clothing

A derivative line featuring special finishes, offered separately for men and women

SUNDEK began with surf shorts in 1958 and developed into a brand symbolized by its Rainbow

SUNDEK began with surf shorts in 1958 and developed into a brand symbolized by its Rainbow Boardshorts. Within the brand, Golden Wave is a special collection with separate men's and women's pages, positioned alongside lines such as Iconic, Recycle, Custom, and Destinations Capsule. It uses historic nylon taffeta and foregrounds hand tie-dyeing, overdyeing, and special finishes, spanning swimwear to apparel.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromUnited Statesfounded in1958

SCOTT United States Founded in 1958 Clothing In common Clothingbrands fromUnited Statesfounded in1958

Brands from United States founded in 1958

Hush Puppies United States Founded in 1958 Footwear In common Brands from United States founded in 1958

Frequently asked questions about SUNDEK

Country of origin, founding year, categories and parent brands.

Related keywords

Activities and occasions

Surfing

Related links

Brands from United States Brands founded in 1958 Brands founded in the 1950s Brands from United States founded in 1958 Brands from United States founded in the 1950s Clothing brands Clothing brands from United States Clothing brands founded in the 1950s