untitlab® is a shoes- and accessories-focused brand launched in 2019. Founded by the creative trio of Sans, Nicolas, and Zen, it is based in Shanghai and also operates in London. Inspired by the idea of artists naming a work when they cannot classify it, the brand centers on pushing the boundaries of self-expression through material innovation, radical silhouettes, and conceptual visuals. Its signatures include geometric contrasts, oversized soles and heels, and sleek uppers. Sustainability is positioned at the core of its design and production.
Concept
untitlab® is about experimentation, using references from the designers’ background and environment, innovative materials, radical silhouettes and conceptual visuals to push the boundaries of self-expression, allowing consumers to interpret, relate to, and style their products however they wish.