Versace Jeans Couture is a fashion brand originating in Italy. Founded in 1991 by its creator, Gianni Versace, it developed as a VERSACE diffusion line centered on denim, offering women’s and men’s apparel and accessories. Baroque patterns, logos, and gold details are its signatures, and the brand is distributed internationally through directly operated stores, multi-brand retailers, and e-commerce. Following a 2009 licensing agreement with Gruppo Facchini and the integration of diffusion lines in 2018, it became the current line.
Concept
An expression of underground culture and youthful style, the Versace Jeans Couture collection includes a selection of clothing and accessories in seasonal prints.