Versus (Versus Versace)

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Overview

Versus is a diffusion line originating in Milan, Italy, founded in 1989 by Gianni Versace as a gift for his sister Donatella. It offers ready-to-wear, accessories, watches, fragrances, and more. Its brand philosophy centers on creativity, innovation, and a drive toward the unconventional. Since its relaunch in 2009, it has collaborated with young designers including Christopher Kane, J.W. Anderson, and Anthony Vaccarello. In 2018, it was integrated into Versace Jeans.

Concept

A diffusion line centered on innovation and a drive toward the unconventional, making creative proposals through the appointment of young designers

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1978
1978 Parent brand
VERSACE
Clothing

An experimental diffusion line originating in the 1990s

Versus was a diffusion line aimed at younger consumers, founded by Gianni Versace in 1989

Versus was a diffusion line aimed at younger consumers, founded by Gianni Versace in 1989 as a gift to Donatella. It became known for collaborations with emerging designers and experimental collections. It went on hiatus once in 2005 and relaunched in 2009; following a consolidation of lines in 2018, it was integrated with other diffusion lines, and its business was incorporated into the current Versace Jeans Couture.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Versus (Versus Versace)

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