Vivienne Westwood

Vivienne Westwood Gold Label operated as the brand’s top-tier line, responsible for its high-end offerings, and presented collections featuring semi-couture-style tailoring and luxury materials, primarily in Paris. Positioned at the brand’s highest level, it emphasized theatricality and precision in tailoring. However, following a restructuring of the lines in 2016, the Gold Label name was discontinued, and the upper-tier collections moved to Andreas Kronthaler for Vivienne Westwood.

Vivienne Westwood MAN is a sub-line launched in Milan in 1996 as a line dedicated to menswear. It develops the brand’s tailoring philosophy and iconic elements such as the ORB specifically for menswear. While drawing on the main line’s archival silhouettes, it is distinguished by its focus on patterns, fit, and material selection for men. It previously presented menswear shows separately, but the presentation format and operations have changed as the brand has reorganized its lines.

Vivienne Westwood Anglomania is a diffusion line launched in 1998 to reinterpret designs inspired by the brand’s archive for everyday wear and a younger audience. It incorporates iconic motifs such as SEX, Mini‑Crini, and bondage, along with elements of tailoring, in a casual way, and is distributed through a wider range of channels than the main line. It is positioned as an extension line that brings the brand’s historical forms into everyday life.

Vivienne Westwood Red Label was a ready-to-wear offshoot line launched in 1999, developed with the aim of incorporating Savile Row-inspired tailoring and elements of French couture into everyday clothing. It was presented in major markets such as New York, with a focus on younger audiences and those new to the brand. As part of the brand’s reorganization in 2016, Red Label was integrated into the main line, ending its operation as an independent sub-line.

Andreas Kronthaler for Vivienne Westwood is the brand’s highest-tier runway-oriented sub-line, established in 2016 by renaming and reorganizing the former Gold Label. Named after Andreas Kronthaler, who has long shared creative responsibilities for the brand, it presents high-level womenswear and menswear, primarily in Paris. It inherits archival elements and tailoring from the parent brand while reconstructing collections through the designer’s individual perspective, positioning it distinctly from the main line and diffusion lines.